Performance Marketing Blog & Insights
Explore expert insights on performance marketing, paid advertising, conversion tracking, and customer acquisition for ecommerce brands and local service businesses.
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July 11, 2026
What Is a Good Cost Per Lead for HVAC Companies?
Cost per lead (CPL) is one of the most important performance metrics for HVAC companies running paid advertising. Yet many contractors focus on the wrong benchmark. A “good” cost per lead is not a fixed...
July 11, 2026
Google Ads vs Local Services Ads for Contractors: Which Should You Choose?
Contractors looking to generate consistent inbound leads from Google often face a critical decision: Should you invest in traditional Google Ads (Search campaigns) or Google Local Services Ads (LSA)? Both appear at the top of...
July 11, 2026
Google Ads for Contractors: Complete 2026 Guide to Generating High-Intent Leads
For contractors and home service businesses, lead generation is not optional — it is the foundation of growth. Whether you operate in HVAC, plumbing, roofing, electrical, restoration, or moving services, your ability to generate consistent,...
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