Funnel-Based Campaign Structure L3
John Doe
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Tracking Issues Identified
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- Call tracking number integration
- Source-level call attribution
- CRM pipeline tracking
- Revenue per lead measurement
- Call tracking number integration
- Source-level call attribution
- CRM pipeline tracking
- Revenue per lead measurement
Strategy Implemented
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- Call tracking number integration
- Source-level call attribution
- CRM pipeline tracking
- Revenue per lead measurement
- Call tracking number integration
- Source-level call attribution
- CRM pipeline tracking
- Revenue per lead measurement
Campaign Structure Changes
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Consistent cost per lead
Lead quality and booking rate
Accurate call tracking
Revenue attribution per campaign
Optimization Approach
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Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Conversion Rate
Average Order Value
Lifetime Value alignment
Before Metrics
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After Metrics
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Cost Per Lead / ROAS
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Consistent cost per lead
Lead quality and booking rate
Accurate call tracking
Revenue attribution per campaign
Revenue Impact
Funnel-Based Campaign Structure
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Creative discipline stabilizes acquisition cost.
TikTok performance is driven by creative execution.
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Creative discipline stabilizes acquisition cost.
Budget & Scaling Control
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Scaling occurs after consistent data signals — not short-term spikes.
Key Takeaways
Key Takeaways:
- Movers
- HVAC contractors
- Plumbers
- Roofers
- Electricians
- Restoration companies
- Electricians
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